On December 23, 2020, the first Forum for Direct Selling Industry Development sponsored by China Association of Enterprises with Foreign Investment and organized by the Direct Selling Committee of the China Council for International Investment Promotion and the Direct Selling Self-Discipline Committee of China Council for International Investment Promotion was held in Beijing, with the theme of "innovation, self-discipline and responsibility". Ms. Zhi Qun, deputy general manager of FOHERB, was invited to the forum and discussed hotspot topics in the industry as a guest. 

At the event, Cao Hongying, standing vice chairman of China Association of Enterprises with Foreign Investment, Liu Zuozhang, standing vice chairman of China Council for International Investment Promotion, Roger Barnett, chairman of World Federation of Direct Selling Associations, Ryan Napierski, chairman of the Advocacy Committee of World Federation of Direct Selling Associations, and Tang Min, counsellor of the State Council, delivered their video speeches. Xue Jun, vice dean of the School of Law of Peking University, Ren Xingzhou, former director of the Marketing Institute of the Development Research Center of the State Council and other guests delivered keynote speeches respectively. 

FOHERB's charitable actions were seen in the forum's joint promotional video on industrial social responsibility. From supporting pandemic control, donating, promoting the return to work, to carrying out charitable activities, FOHERB has always shown the society a positive image of the industry pursuing sound and sustainable development and shouldering social responsibility.