2016-05-03
On May 3, 2016, FOHERB was officially notified by the Ministry of Commerce that its information had been publicized in the direct selling industry management information system of the Ministry of Commerce. FOHERB was approved to be included in the list of direct selling enterprises on March 8, 2016. The service outlet verification and filing date was April 21, 2016. This marked that a multinational direct selling enterprise that had been operating overseas for nine years finally returned to the motherland, and would start to carry out domestic direct selling business therefrom.

With the mission of "Promoting Regimen, Benefiting Human Health", through continuous exploration and innovation, FOHERB has established three regimen theories: "diet regimen, behavioral regimen and psychological regimen" based on combined western nutriology as well as TCM's regimen concepts. The three theories achieved great success after implementation and test in the overseas market.